Elle Bags
Elle Bags is a emerging social media brand in need of a complete visual identity, including a logo, cohesive branding assets, and a consistent styling system for both posts and stories.
Branding
Logo
Layout
Social Media
Role
Solo Designer
Category
Branding
Timeline
7 days
Programs used
Figma, Affinity
About
The brand
Elle Bags is a one-woman brand specializing in handcrafted bags and accessories. The vision behind the branding was to translate that handmade quality into a warm, inviting social media presence that feels as personal and considered as the products themselves.
Brand & Styling
The Logo
The minimal, fashion-forward logo was built around the typeface “La Belle Aurore,” a deliberate choice that resonates with the brand name “Elle Bags” on both a visual and conceptual level. The tail of the letter E was extended and connected to the second L, forming a subtle reference to a bag strap. It’s a small but meaningful detail that ties the mark directly to what Elle Bags is all about: beautifully crafted, handmade bags.
Colors
The color palette pairs natural, earthy brown tones rooted in the fashion and beauty aesthetic with a vibrant orange accent that introduces energy and approachability to the brand.
Social Media
The post layouts follow a hand-crafted aesthetic, complemented by warm photo toning that evokes a bright, summery atmosphere — perfectly aligned with the handmade, home-grown spirit of the brand.
Closing thoughts
Elle Bags needed a brand that felt ready for social media from day one — and that’s exactly what I set out to create. I put together two logo variations, each in black, white, and color, so there’d always be the right version for any context. On top of that, the full package came with feed post templates, story templates, and a set of Instagram Highlight images to keep the visual language consistent across the whole profile. I also included a few mockups so my client could actually see the brand come to life before going live.
