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Art Museum App

A mobile app for a public art museum with the purpose of advertising exhibitions and events, provide information to patrons, and scheduling visits.

UX/UI

Mobile App

Responsive

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Role

Solo Designer

Category

UX/UI, Mobile Application

Timeline

3 Months - 2025

Programs used

Figma, Affinity

Research Stage

User Research

The research encompassed competitive analysis of the 7 most popular Vienna art museums, user behavior analysis from UK cultural participation surveys, pricing strategy review, technical performance analysis of 234 global museum websites, and comprehensive documentation of user experience pain points from academic and industry sources.

Research methods included secondary research such as competitive website analysis, secondary data analysis from cultural participation surveys, technical performance auditing using Google PageSpeed Insights, and synthesis of academic research on museum website usability and accessibility.

Problem

Museum visitors are stuck dealing with clunky websites, outdated information, and digital experiences that just don’t work especially while using a smartphone.

Museum visitors are stuck dealing with clunky websites, outdated information, and digital experiences that just don’t work especially while using a smartphone.
Solution

Create an inclusive, accessible mobile-friendly platform that ensures all visitors regardless of ability can easily access real-time information, transparent pricing, and seamless ticket booking, replacing the current slow and inconsistent experiences.

Create an inclusive, accessible mobile-friendly platform that ensures all visitors regardless of ability can easily access real-time information, transparent pricing, and seamless ticket booking, replacing the current slow and inconsistent experiences.

User 1

User 2

Pain Points

  • 01

    Slow and unoptimized websites/apps

    Users get frustrated by slow loading websites which directly correlates with user abandonment. That is why optimization and simple, but effective layouts are key.

  • 02

    The end of the user-flow is difficult to reach

    Cluttered and difficult to read Websites including search fields without optimized filter options makes it difficult to access important information fast.

  • 03

    Confusing booking and pricing systems

    Overwhelming users with complex pricing options und hidden fees lead to bad UX. Instead the pricing should be straightforward and easy to understand.

  • 04

    Limited accessibility and language support

    There is a considerable gap in accessibility features for museum websites, highlighting an urgent need for comprehensive improvements.

  • 01

    Slow and unoptimized websites/apps

    Users get frustrated by slow loading websites which directly correlates with user abandonment. That is why optimization and simple, but effective layouts are key.

  • 02

    The end of the user-flow is difficult to reach

    Cluttered and difficult to read Websites including search fields without optimized filter options makes it difficult to access important information fast.

  • 03

    Confusing booking and pricing systems

    Overwhelming users with complex pricing options und hidden fees lead to bad UX. Instead the pricing should be straightforward and easy to understand.

  • 04

    Limited accessibility and language support

    There is a considerable gap in accessibility features for museum websites, highlighting an urgent need for comprehensive improvements.

  • 01

    Slow and unoptimized websites/apps

    Users get frustrated by slow loading websites which directly correlates with user abandonment. That is why optimization and simple, but effective layouts are key.

  • 02

    The end of the user-flow is difficult to reach

    Cluttered and difficult to read Websites including search fields without optimized filter options makes it difficult to access important information fast.

  • 03

    Confusing booking and pricing systems

    Overwhelming users with complex pricing options und hidden fees lead to bad UX. Instead the pricing should be straightforward and easy to understand.

  • 04

    Limited accessibility and language support

    There is a considerable gap in accessibility features for museum websites, highlighting an urgent need for comprehensive improvements.

HMW

How might we create a mobile application that ensures users can view real time information, book museum tickets and schedule visits, while making it accessible to a wide range of people?

How might we create a mobile application that ensures users can view real time information, book museum tickets and schedule visits, while making it accessible to a wide range of people?

How might we create a mobile application that ensures users can view real time information, book museum tickets and schedule visits, while making it accessible to a wide range of people?

Design Stage

The design centered on a minimal, accessible, and scalable approach. A comprehensive design system was developed to ensure visual consistency and facilitate future scalability. The design process included initial paper wireframes, followed by two iterations of low-fidelity wireframes refined through user testing, leading to a high-fidelity design and interactive prototype.

Flowchart

Low-Fi Wireframes

View Low-Fi Prototype

View Low-Fi Prototype

Styling

Design System

Hi-Fi Mockups

View Hi-Fi Prototype

View Hi-Fi Prototype

Reflection

The project resulted in a valuable product, especially as a model for other museums to follow and improve upon.

As we see it today: most Museums do not have the budget for a full-fledged application. Though with the newest AI tools and technology that future might be closer than expected.

Next Steps

01

The project requires additional application screens to be considered complete, as the current version includes archive, offers, and information pages that are currently disabled given the time frame.

02

The exhibition images are essential to demonstrate the potential visual outcome of the project for a prospective client.

03

The app overall requires gestures to make the app even more accessible. An example for that would be a long-press on an exhibition to share, bookmark it etc.

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